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Tuesday, 17 September 2013

Alexa Ray Joel Covers Her Dad’s Famous Tune for Gap Campaign

It's true what they say: The apple doesn't fall far from the tree. Or, in this case, the voice.
Billy Joel's daughter, Alexa Ray Joel, covers her dad's famous tune, "Just The Way You Are," in a new ad for clothing retailer Gap.
The 30-second spot features Alexa Ray seated at a keyboard similar to the one her father used to record the multiple-Grammy-winning tune in 1977, and delivering an intimate, wistful rendition of the song. While both versions rely heavily on keyboards, the elder Joel's is backed by a full band and a saxophone, while Alexa's take is more stripped down and slightly slower in tempo.
The brief, unedited clip illustrates Alexa Ray's skill as a pianist and vocalist, which should come as no surprise since she's recorded music of her own and has performed with her dad at several charity and New York Fashion Week events.

The Gap campaign also sees the 27-year-old following in the footsteps of her supermodel mother, Christie Brinkley, who has posed for several renowned clothing and cosmetic brands.
The ad is part of Gap's global Back to Blue fall marketing campaign, which also features Dhani Harrison covering the tune "For You Blue," written by his father, George Harrison, which appeared on the Beatles' landmark Let It Be album.
Speaking about the campaign, Seth Farbman, Gap’s Global Chief Marketing Officer, said, "The entire Back to Blue campaign embodies what it means to be comfortable in your own skin. As a brand that is known for expressing itself through sight, sound, and motion, we wanted to bring this idea to life through the voices of two individuals who are recognized for staying true to who they want to be. To me, honest, open, and heartfelt films like these are the future of video content."
The complete cover versions of "Just The Way You Are" and "For You Blue" are available for download on iTunes. All proceeds from Harrison's track will go to George Harrison's Material World Foundation, which is currently working on a campaign with the Christopher and Dana Reeve Foundation to cure spinal cord injuries.

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