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Wednesday, 29 January 2014

One More Reason You Gotta Love Lorde

Lorde performs Wednesday night in Auckland, New Zealand (Getty Images)

She might not have any postcode envy, but Lorde sure is thankful to her home country.
After winning two Grammys on Sunday (for Song of the Year and Pop Solo Performance, besting the likes of Katy Perry, Bruno Mars, Pink, and Macklemore along the way), Kiwi hero Lorde, 17, returned to her native New Zealand on Wednesday, and made sure to send out some serious love to her fans.

"if you're reading this, Joel & I won. HOLY CRAP," begins the handwritten full-page ad/thank-you note the "Royals" placed in the New Zealand Herald.

Lorde's newspaper ad in the New Zealand Herald (New Zealand Herald)

"it was a crazy day & my friends & family over here are still freaking out. I just wanted to Say thankyou (sic) for the time you've given me these past 14 months.  …. Finding out about me online or in between these pages or in your headphones. …. Without your support, there's no way I would ever have gotten to stand in the middle of the Staples Centre & perform in my school shoes. … I can't wait for tonight's show. Together, we'll make it magic. I'll see you there. … xxx L."

A full-page ad in Section A of the New Zealand Herald in their Monday — Friday editions goes for $18,600NZ (or about $15,400US). However, a source Down Under in neighboring Australia tells Yahoo Celebrity that there's been some debate on whether it was Lorde or her label that paid to take out the ad.

The show that she's referring to is an Auckland waterfront concert at Silo Park Wednesday night (which at this point has already taken place, as New Zealand is almost a full day ahead of the U.S.). Five hundred discounted tickets were offered to under-18 fans.

Lorde, whose real name is Ella Yelich-O'Connor, was one of the great stories of this year's Grammy awards after her big wins. Her performance of "Royals" was one of the night's most buzzed about moments.
Lorde has made her mark by establishing herself as an anti-mainstream star. "It has been quite weird; I never saw myself as a Top 40 princess," she told The Hollywood Reporter just before the Grammys.

And she cites growing up in New Zealand as a major contributor to her intense drive. "I think a big part of it is that we are at the bottom end of the world, and it's that desire to get out and get noticed," she told the magazine. "Like it's the fact that there's this possibility of being limited by geography that makes no one want to be limited by geography. It was definitely a driving factor for me — wanting to be in the thick of it."

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