So now we know why Justin Bieber's been showing off his Calvin Klein underwear. The brand just revealed its new campaign starring the singer playing Marky Mark to Lara Stone’s Kate Moss. Stone, if you recall, was the lucky lady standing next to Bieber when he wore nothing but his undies during last year’s Fashion Rocks show.
In the ad, Stone, who is 11 years older than Bieber, lustily grips the waistband of Bieber’s acid-wash jeans. The popstar’s pulling a Nick Jonas, trying to prove he’s no longer the teen kid America fell for in the first place. Of course, Beliebers knew this sexy bad boy was lurking beneath the surface in the first place.
The campaign is called It Begins, meaning there’s a solid chance there’s much more Bieber headed your way.