In a time where most ad campaigns consist of high-budget celebrities, stylists, and photographers, Lady Gaga is changing up the game for 2015. The pop-star will be the face for Shiseido’s 2015 New Year’s ad campaign in Japan, which will strictly feature Gaga’s very own selfies, according toWWD. Unlike the majority of style and beauty ventures, this one is all Gaga – She’s the creative director, model, and photographer.
Shiseido’s fresh and pioneering project is composed of 50 selfies taken by Mother Monster herself. The cosmetics company plans to release 46 of the photographs on January 1 and the rest on January 5 in various Japanese newspapers.
As spelled out in her famous ballad, Lady Gaga is “the queen of everything,” including these self-taken photos. The singer-songwriter’s social media handles are replete with the seemingly flattering yet totally casual shots, and she gave Yahoo Style an exclusive handful of selfies in September for an interview about her Cheek to Cheek album. While it’s been noted that Shiseido has no plans to extend it’s campaign beyond Japan, which means that we might not get a glimpse of the photos here in America, you can look to Lady Gaga’s Instagram to get a glimpse of her selfie skills – from Glam Gaga, to a sepia-toned songstress. (Out of her 870 Instagram posts, most are hand-held pics.)
Only one question: Will she use any filters?