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Saturday, 28 September 2013

Bring on the Daisy Dukes: Jessica Simpson Returns to Weight Watchers

Jessica Simpson is ready to get back in her Daisy Dukes!  Jessica Simpson in August. (Splash News)
The reality TV star and fashionista, who welcomed her second child in June, is officially working with Weight Watchers again to shed her baby weight. Andy Amill, who is the company's VP of Media Sales, told MediaBistro in a new interview that the famous blonde has been welcomed back into the fold.
"We were thrilled to welcome Jessica back on the Weight Watchers program in August," a company spokesperson confirms to omg!. "With a toddler on the run and an infant to look after, we know she needs a plan that’s simple and fits into her life along with the support that’s so important to moms with young children."
The 33-year-old first inked a deal with the weight loss company — for a reported $4 million — in May 2012 after having her first child, daughter Maxwell, with fiancé Eric Johnson. And while she lost more than 40 pounds by September of that year, showing off her bod and sharing her diet secrets on "Katie," she — oops! — became pregnant again and had to hit the brakes on her big bucks deal as a diet company spokesperson.
In December, Simpson appeared in a new Weight Watchers ad for the company in which she announced her second pregnancy. At the time, the company said she would stay on as a brand ambassador, but her dieting and point counting was put on hold until after she gave birth and her doctor gave her the green light.


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Simpson at a wedding two weeks before giving birth to Ace. (FameFlynet)
Now Simpson is ready to slim down again, though she's had to ease back into her post-baby exercise routine because she underwent a Caesarean section when she gave birth to Ace Knute on June 30.
The whole thing hasn't been easy, thanks it part to critics. In an interview with Us Weekly following her son's arrival, Simpson lashed out about comments that had been made about her pregnancy figure by those she described as "weight bullies."
"I will never understand why people give pregnant women such a hard time," she told the magazine. "We are creating a human life: I think we get every excuse in the world to eat a doughnut!"
As for her own body, "I am definitely one of those pregnant women who just gains a lot of weight," she continued. "I have really big boobs, I have my curves and I just gain weight. I can't help it. … It's okay to gain weight, and it will always come off."
We're sure it will. And we expect she'll tell us all about it as this reignited partnership with Weight Watchers kicks into high gear.

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